During the various holiday seasons, your business may be conducting a number of sales.  This is great way for you to let users know about any sales or discounts you are offering.  More often than not, this is the one of the first pages that first-time visitors to your site will visit.  Plus, customers already familiar with your site will frequent this page to see what specials are available.  Whether you are a restaurant advertising a special Valentine's Dinner for Two or a Salon offering a Special Mother's Day Pamper Package, this is proven and effective method of communicating your specials to your customer using your website!